Content Marketing Services

Any time I write, whether it's for an article or for a social media post, I prioritize SEO research and analytics. I use Google Keyword Search, Google Analytics, Google Trends, Moz, Semrush, and Answer the Public to plan and manage content. What's the point of writing amazing articles if no one sees them? Your content deserves to be noticed, so let's make the right adjustments and drive traffic to your site.

Whether it's blogging, writing articles, graduate-level papers, memoirs, or fiction, storytelling can appeal to consumers and brands in different ways. I help brands tell their story through thought-provoking content that aims to educate and entertain. This strategic storytelling can apply to your web copy, blog, social media, and more. Let's find the best way to tell your story.

Part of my role as a Content Marketing Specialist is optimizing and planning social media content. Social media can often be a trial-and-error process, especially for B2B companies. This is why I carefully curate content based on the platform (LinkedIn, Instagram, Twitter, Facebook, TikTok, etc.) and analyze metrics like engagement rate, click-through rate, impressions, and more. Together, we can find the best messaging to represent your brand, generate leads, and communicate with your audience. 

I manage B2B and B2C email newsletters through Constant Contact, HubSpot, and Magazine Manager. With my e-marketing experience, I know how to craft ideal subject lines, preview text, copy, and design. I use A/B testing and analytics to assess open rates, CTR, bounce rates, conversion rates, etc. E-marketing is more than sending out a simple email, it's a craft that requires thoughtful strategy.

A good content strategy demands more than creativity. Analytic tools and SEO can tell us what content and topics to prioritize based on your target audience. I singlehandedly manage and create blog editorial and social media calendars so deadlines, planning, and organization are always at the forefront of your brand's marketing strategy. 

Copywriting and copyediting don't just refer to writing articles and blog content, it also matters when you're developing copy for webpages, marketing collateral, digital campaigns, print publications, and email newsletters. A significant part of copywriting is finding the right voice, core values, and mission statement that fits your brand and appeals to your audience. I ensure that copy and messaging always feel true to you.