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Professional skills

Copywriting & Copyediting

WordPress/Elementor

SEO

Email Marketing

B2B & B2C Marketing

Google Analytics

HubSpot

Canva

Social Media

Adobe Indesign

Research

Interviewing

Experience

Content Marketing Manager
ProcessMaker

  • Singlehandedly manages the blog editorial calendar and social media calendar. Coordinates with graphic designers and writers to ensure the appropriate assets are used for social media, blog posts, whitepapers, and other relevant content.

  • Successfully increased Google ranking for competitive pillar content keywords, positioning each in the top 10. Increased ranking for industry-specific longtail keywords, positioning each in the top 3.

  • Increased LinkedIn followers by 30% and engagement by 50%.

  • Collaborates with Sales Development Representatives on vertical-specific assets for lead and pipeline generation through email nurturing campaigns.

  • Significantly impacted organic traffic and search, increasing it by 43% in 3 months.

  • Coordinated with the Customer Success department to develop more case studies/success stories and a monthly customer newsletter.

Content Marketing Specialist
EX.CO

  • Singlehandedly manages the blog editorial calendar and social media calendar. Coordinates with a designer to ensure the appropriate assets are used for both social media and the blog. Distills complex information to write and plan short and long-form content.

  • Collaborates with different departments and a global marketing team.

  • Effectively improves the blog's Google ranking and page views through SEO research and keyword implementation. Decreases blog bounce rate and increases dwell time.

  • Increased LinkedIn followers by 11% in 3 months. Increased engagement rate.

  • Successfully coordinates events resulting in excellent ROI.

Content Marketing Specialist
Content Studio NY at Martinelli Custom Publishing

  • Managed content for all digital and print publications and guaranteed a consistent publishing schedule.

  • Implemented go-to market content strategy.

  • Organized and designed two weekly (B2C) and bi-weekly (B2B) email newsletters. Increased the B2C newsletter open rate by 16% in under a year.

  • Researched and implemented keywords to drive traffic to web content.

  • Supervised more than 10 writing/editorial/digital marketing interns.

List Article Writer
TheGamer

  • Pitches engaging and entertaining article topics on a weekly basis.

  • Researches keywords and trending topics to identify article topics.

College Essay Tutor
Killer Papers

  • Worked with students from high school levels to graduate levels.

  • Researched essay prompt topics to help students with the material.

  • Proofread and made editing suggestions to improve spelling, punctuation, and grammar.

Education

Master of Arts degree in English
SUNY New Paltz

  • 2019-2021

  • 3.7 GPA

  • Honors Pass Portfolio

Bachelor of Arts degree in English
SUNY New Paltz

  • 2015-2019

  • Graduated with Latin Honors

  • Minor in Creative Writing

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